Photographing an Uptown apartment for launch
A new listing has no reviews, so the photos have to build trust on their own. For this three-bedroom, two-bath apartment, I made sure every room is clearly shown and easy to understand. The gallery opens on the main living space, where a green velvet sofa, a leather sling chair, a gold floor lamp and a dining table with industrial metal chairs share one open room, with the balcony doors at the far end.
Keeping a white apartment from looking empty
White walls and light floors can make an apartment look bare in photos. I chose angles that layer furniture in the foreground and background, so each frame has depth. The kitchen, with white cabinets, stainless appliances, a farmhouse sink and a breakfast bar with stools, got a frame from the living room and another closer view to show the counter space.
Details worth a close-up
- A workspace with a monitor, a mesh office chair and a lamp.
- Bedrooms with navy faux-fur pillows and soft teal throws.
- A ring light and a full-length mirror in one bedroom.
- A coffee table detail with a small plant and the remote.
These details matter for an Uptown apartment, where guests are often traveling for work and want to know they can get things done.
If you are launching a new rental in Uptown, see how I approach Airbnb photography in Charlotte or compare the packages and pricing.
